Mobile Product Experience

Associate Creative Director

iOS account management & fiber experience — UI & system architecture

Overview

Brightspeed's account app is where fiber and internet customers pay bills, manage services, and get support. Working from the UX team's wireframes, I led the visual and product design direction for a full redesign: a new, accessible visual foundation across a large set of connected screens, states, and customer flows.

I directed the UI team through ongoing design reviews, kept design aligned with UX, product, development, and Brightspeed stakeholders, and audited every completed design against the UX requirements.

I led the architecture and build of the app's design system, a dedicated Figma library with variables, responsive patterns, reusable components, and visual standards shared across billing, payments, and support.

Login & Home Dashboard

The login and home dashboard established the entry point and primary navigation experience for Brightspeed's fiber customers. The home screen balanced account status, upsell opportunities, and quick actions within a clear, scannable hierarchy designed for repeat use.

Billing & Support

Billing and support are the highest-traffic sections of the account management experience. The design prioritized clarity at every step, surfacing payment status, autopay enrollment, and support access without friction, and ensuring critical account actions were reachable in as few taps as possible.

Account & System Foundation

The account and profile section gave customers direct control over their personal information, communication preferences, security settings, and service details. Consistent list patterns and clear affordances made complex account management feel approachable across all user types.

UX Research → Final Foundation

UX wireframes established the structural and behavioral foundation. The component library and UI work transformed those foundations into a consistent, production-ready product across every screen and state.

Outcome

Cohesive, production-ready UI. Complex UX requirements became one consistent account and fiber experience.
A design system built from the ground up. A dedicated Figma library of reusable components, variables, patterns, and visual standards.
Standardized core experiences. Billing, payments, navigation, forms, cards, tabs, and account management share global patterns.
Quality built into the process. Structured design audits and layered team reviews kept UI quality and system adoption on track with Strategy, UX, product, and engineering.

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