Overview

Fathom PBC is a purpose-driven organization building educational tools for young people. As Associate Creative Director on contract, I shaped its app's visual identity, user experience, and brand presence to drive engagement and consistency across the platform.

I created the full brand system: logo, style guide, and [35+ / 50+, confirm] stylized 3D animations.

I designed the visual learning journey, 5 levels and 25 protocols built to support progression, engagement, and retention.

Animation + Motion

Over a four-month timeline, I directed a vibrant, youth-oriented visual identity built on motion. I designed over 35 custom animations featuring intricate 3D objects, dynamic camera angles, and sophisticated lighting effects, producing each one from 3D animation through sound and final edit.

Brand System + UI Assets

I established a distinctive logo and comprehensive brand style guide, then designed all visual assets and recolored over 50 vector icons so every protocol, level, and screen shared one look.

5-Level User Journey – A path learners can see

The journey maps progression from the intro through 5 levels and 25 protocols, so learners always know where they are, what comes next, and how to revisit previous lessons. Each level opens with a voice narration and each protocol with a custom 3D animation themed to its topic, built to support engagement and retention across the app.

Outcome

• Lessons brought to life. Stylized 3D animations made educational content more engaging and interactive.
  
  

• Engagement built into the structure. Five levels and 25 protocols gave learners clear progression and an easy way back to earlier lessons.
  
  

• One unified identity. Logo, brand style guide, icons, and UI assets kept the experience consistent across the app.

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