Core Digital Experience

Product Design Lead

Intel.com — web, app & print across product and partner pages

Overview

Intel.com and its partner pages reach customers and partners around the world. At CMD, I was the product and experience design lead for both, delivering cohesive, user-centered design that upheld Intel's global brand standards across web and marketing initiatives.

I partnered with cross-functional teams to refine user flows based on UX research and performance insights, and served as the liaison between design, UX, and development.

I built and led Figma training programs and asset management systems that improved team efficiency and kept design consistent.

Global Web Experience

I designed wireframes and high-fidelity layouts for Intel.com and partner pages. On brand, everywhere. Every page upheld Intel's global brand standards across web and marketing. Built to compete. The challenge was keeping Intel's pages competitive while holding brand consistency across a diverse set of digital assets.

Components + Brand Standards

Wireframes, components, and high-fidelity layouts were developed in alignment with Intel's style guidelines and quality standards, delivering engaging experiences that met both user expectations and business goals, from vPro platform pages to Xeon product launches.

Campaign Experiences

Stories that sell technology. Campaign pages like AI Dev Team Adventures introduced Intel's developer tools through illustrated characters, profiles, and story-driven layouts, while staying inside the same components and brand rules as the rest of Intel.com.

Outcome

Experiences aligned with brand and users. High-impact experiences met Intel's brand standards and user needs.
A consistent design foundation. Comprehensive wireframes, high-fidelity layouts, and reusable components improved consistency across pages.
A team that works the same way. Training programs and Figma guidelines for file and library management gave the team shared best practices, while UX research kept improving the experience.
Higher standards across platforms. A culture of quality and innovation raised design standards across Intel's digital platforms.

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