Portland Light Festival

Immersive Experience Design

Art Director

Festival guide maps & iconography — print & digital kiosk

Creative direction

For the Portland Winter Light Festival, the design approach centered on creating clear, user-focused maps to guide visitors through the city’s art zones, including the City Center, West Riverfront, East-side Esplanade, and PSU Campus.

As art director, a cohesive visual system was crafted using custom icons and clear layouts, enabling attendees to easily plan routes and explore key points of interest. These guide maps were optimized for web, print, and interactive kiosks, marking the first year PWLF offered such comprehensive navigation tools. Each map was designed in Adobe Illustrator to support both the visual aesthetic of the festival and enhance the visitor experience.

Impact

Created engaging, user-friendly maps that improved navigation and interaction with festival art zones.
Designed custom icons that highlighted key areas and landmarks, enhancing the wayfinding experience.
Delivered multi-format maps that supported digital, print, and kiosk platforms, ensuring accessibility across all visitor touchpoints.
Enhanced the overall festival experience by enabling attendees to easily explore and engage with the city’s art installations, contributing to record-breaking attendance and visitor satisfaction.