Brightspeed Core Site Design

Core Digital Experience

Creative direction

As Associate Creative Director, led visual and product design across Brightspeed.com while establishing the Figma systems and design infrastructure supporting the broader digital experience. The work included core website layouts, reusable components, shared libraries, and scalable patterns designed to maintain consistency across a large and evolving web ecosystem.

Creative direction extended beyond individual experiences to the structure of the design practice itself—organizing files and libraries, establishing standards, and guiding designers across interconnected products. Close collaboration with UX, product, development, and client stakeholders helped translate complex requirements into accessible, cohesive experiences while maintaining alignment across Brightspeed’s brand and digital platforms.

Impact

Led design across Brightspeed’s core web experience, delivering scalable UI solutions across a complex digital ecosystem.
Established and managed Figma libraries and design systems to improve consistency, accessibility, and cross-team collaboration.
Created scalable components, patterns, and file structures that streamlined workflows and supported efficient product development.
Guided designers and cross-functional teams through shared standards, reviews, and creative direction to maintain quality across experiences.