Creative direction

As Associate Creative Director, responsibilities centered on transitioning design libraries and files from Sketch to Figma while optimizing key digital platforms, including the website, product buy flow, and account management portal for both web and mobile applications. This initiative fostered a more collaborative design environment and streamlined workflows across teams. Key updates included an improved website layout to enhance user engagement, a streamlined purchase process to simplify customer transactions, and upgraded account management features for a more intuitive user experience. Collaborating closely with cross-functional teams ensured alignment with business goals and the seamless integration of user feedback. The result was a cohesive digital ecosystem that elevated Brightspeed’s offerings and improved customer satisfaction.

Impact

• Delivered innovative UI solutions that enhanced user experiences across various web and application platforms.

• Established design systems that improved consistency and collaboration, streamlining the design process.

• Implemented effective file management practices for easy access and version control within the design team.

• Fostered a culture of mentorship and continuous improvement, enhancing team skills and aligning design strategies with project needs.

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