Intel

Core digital experience

Creative direction

As the experience design lead for Intel.com and its partner pages, the focus was on crafting user-centered designs across web, app, and print. The challenge was to maintain a competitive edge while ensuring brand consistency across Intel’s diverse digital assets. Wireframes, components, and hi-fidelity layouts were developed in alignment with Intel’s style guidelines and quality standards, delivering engaging experiences that met both user expectations and business goals. Additionally, training programs and Figma guidelines for file and library management were established, empowering the team to maintain design consistency and efficiency while leveraging UX research to continually elevate the user experience.

Impact

Delivered high-impact user experiences that aligned with Intel’s brand and user needs
Established a design system with comprehensive wireframes and hi-fidelity layouts to improve consistency
Developed training programs and Figma guidelines, empowering team members with accessible file management and design best practices
Facilitated a culture of quality and innovation, optimizing design standards across Intel’s digital platforms