Heavy Métl Imports - Creation Mod

Brand Identity & Merchandise

Logo, brand identity, merchandise & event assets

Creative Direction

For Heavy Métl Premium Imports, the focus was on creating a striking, authentic brand presence to represent their artisan Mezcal offerings in the U.S. market. My role included designing an original logo that embodied the brand’s rugged, premium image, along with media and product assets for web and live events.

Custom promotional items, from T-shirts and lanyards to matchbooks and table covers, were crafted to reflect the brand’s unique identity and appeal. Utilizing Adobe Illustrator, Photoshop, and After Effects, each asset was carefully designed to engage audiences and create a memorable impression across all touchpoints.

Impact

Developed a cohesive brand identity that highlighted the premium, artisan nature of Heavy Métl Imports’ Mezcal portfolio.
Designed an original logo and distinct visual assets that effectively communicated the brand’s bold, authentic style.
Produced a wide range of promotional materials, enhancing brand visibility and engagement at live events.
Delivered high-quality, versatile assets for both digital and physical media, supporting brand recognition and loyalty across platforms.