Creative direction

 As the associate creative director for Fathom, an educational application, the focus was on developing a vibrant, youth-oriented visual identity through animations, brand styling, and cohesive UI assets, all within a four-month timeline.

Contributions included designing over 35 custom animations featuring intricate 3D objects, dynamic camera angles, and sophisticated lighting effects to elevate user engagement. Beyond motion graphics, a comprehensive brand style guide and a distinctive logo were established, ensuring a consistent and visually compelling identity tailored to the app’s educational goals.

Impact

• Designed all visual assets and recolored over 50 vector icons to enhance brand consistency and appeal.
  
  

• Developed over 35 animations with stylized 3D elements to bring educational content to life and boost user interaction.
  
  

• Established a cohesive brand identity with a logo, brand style guide, and essential UI assets, ensuring a unified user experience.
  
  

• Produced a structured, 5-level user journey to maximize engagement and retention across the app.

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