Fathom - Creation Mod

Education adventure

Creative direction

As the associate creative director for Fathom, an educational application, the focus was on developing a vibrant, youth-oriented visual identity through animations, brand styling, and cohesive UI assets, all within a four-month timeline. Contributions included designing over 35 custom animations featuring intricate 3D objects, dynamic camera angles, and sophisticated lighting effects to elevate user engagement. Beyond motion graphics, a comprehensive brand style guide and a distinctive logo were established, ensuring a consistent and visually compelling identity tailored to the app’s educational goals.

Impact

Designed all visual assets and recolored over 50 vector icons to enhance brand consistency and appeal.
Developed over 35 animations with stylized 3D elements to bring educational content to life and boost user interaction.
Established a cohesive brand identity with a logo, brand style guide, and essential UI assets, ensuring a unified user experience.
Produced a structured, 5-level user journey to maximize engagement and retention across the app.