Creative direction

For Browsn, the focus was on designing a seamless interface allowing users to manage, discover, and share media across multiple platforms in one convenient location. The approach began with research, identifying key pain points such as the difficulty of finding and organizing content across various media platforms. Insights from surveys and interviews informed the development of user personas, a cohesive site structure, and wireframes optimized for mobile. Custom iconography, animated gestures, and unique UI components were designed to enhance usability and engagement, resulting in an intuitive, visually appealing user experience.

Impact

• Created a centralized media management hub that simplified content discovery and sharing.

• Designed and iterated multiple mobile prototypes, incorporating user feedback from each testing phase.

• Developed user personas based on targeted research, ensuring a user-centered approach.

• Delivered a consistent, polished design system with custom icons and animated gestures to streamline navigation and increase engagement.

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