Savr - Creation Mod

Recipes & cooking tips

Creative direction

For Savr, the focus was on designing an intuitive and enjoyable cooking experience, making complex recipes accessible for both novice and experienced home chefs. In a rapid Google Ventures design sprint, lightning demos, user journey mapping, and a "crazy 8" sketch challenge were conducted to ideate effective solutions. The design included clear, step-by-step instructions with hands-free features, checklists, and integrated video guidance to reduce confusion around cooking times and techniques. High-fidelity screens and storyboards were created in Adobe XD, bringing the concept to life and developing a cohesive prototype for hands-on testing.

Impact

Produced a fully functioning prototype in one week, meeting design sprint requirements and client goals.
Created an engaging, easy-to-follow cooking experience with features like hands-free navigation and step-by-step checklists.
Designed a user journey that reduced stress and boosted confidence for users following recipes.
Delivered clear, user-driven visual guidance to facilitate learning new techniques and improving meal prep efficiency.