Creative process

Design thinking & problem solving

Research

It’s important to first understand the problem we want solved before considering how we can solve it. By empathizing with our target audience and conducting research of similar products or services we can begin to define a framework for our problem.

Conduct competitive & secondary research analysis
Host user surveys & interviews
Synthesize research to reveal user pain-points & goals
Create target user personas & empathy maps
Define project scope & design constraints

Challenge

Once we understand the problem to be solved, we can begin mapping ideas to further expand our problem space and outline our minimum viable product. With a holistic approach, we can iterate primary flows to share, test and identify possible solutions to our problem.

Develop user flows & empathy maps
Outline MVP & sketch initial assumptions
Sketch user stories & flows
Conduct guerilla user testing with wire-flows
Ideate wireframes & prototypes

Solution

Prototypes of our product or service create an opportunity to test assumptions with our target audience. This information provides valuable insights to better define our problem space and develop solutions to issues in future iterations of our prototype.

Outline usibility test plan for initial prototype
Conduct prototype testing with target users
Record & review test results
Annotate issues & solutions for future updates
Compare results with initial MVP assumptions

Next steps

Continuously validating our product or service informs future iterations, expanding its reach into people’s lives. When implementing solutions, it’s important to maintain scalability to produce something that is valuable for years to come.