My process

Design thinking & problem solving


It’s important to first understand the problem we want solved before considering how we can solve it.  By empathizing with our target audience and conducting research of similar products or services we can begin to define a framework for our problem.

  • Conduct competitive & secondary research analysis
  • Host user surveys & interviews
  • Synthesize research to reveal user pain-points & goals
  • Create target user personas & empathy maps
  • Define project scope & design constraints


Once we understand the problem to be solved, we can begin mapping ideas to further expand our problem space and outline our minimum viable product.  With a holistic approach, we can iterate primary flows to share, test and identify possible solutions to our problem.

  • Develop user flows & empathy maps
  • Outline MVP & sketch initial assumptions
  • Sketch user stories & flows
  • Conduct guerilla user testing with wire-flows
  • Ideate wireframes & prototypes


Prototypes of our product or service create an opportunity to test assumptions with our target audience.  This information provides valuable insights to better define our problem space and develop solutions to issues in future iterations of our prototype.

  • Outline usibility test plan for initial prototype
  • Conduct prototype testing with target users
  • Record & review test results
  • Annotate issues & solutions for future updates
  • Compare results with initial MVP assumptions

Next steps

Continuously validating our product or service informs future iterations, expanding its reach into people’s lives. When implementing solutions, it’s important to maintain scalability to produce something that is valuable for years to come.

  • Adjust initial prototype based on user feedback
  • Continue testing & adjusting prototype
  • Outline next steps for future iterations & testing
  • Maintain design scalability for varying platforms
  • Rinse & repeat until all working solutions are deliverable

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